Tag Archives: web 2.0

Journalism Technologies 3: The People Formerly Known As The Audience

This week in Journalism Technologies at the University of Huddersfield, I enjoyed telling the first years the story of blogging. In some ways it’s a bit of a rise and fall of blogging, from the very earliest experiments with personal blogs (before they were even called blogs) in the mid-1990s, through the rise of Blogger and WordPress, to its gradual decline in the era of social media to become just another part of the media landscape. The title is from Jay Rosen’s memorable 2006 article about all this published on – what else? – his blog.

When considering the impact of blogging on journalism, there’s still only one place to start: the publication by Matt Drudge in 1998 of the fact Newsweek had dropped its investigation into President Clinton’s affair with Monica Lewinsky. When I asked the room whether the name Monica Lewinsky was familiar to everyone, there were quite a few shaking heads. This was all before most of the new first year students were even born, after all.

In the practical workshops we’ve been setting up blogs for the students to use in their first assessment of the module, in which they write a series of posts about the tools we’ll be using in future weeks. Once again I gave them the choice of Blogger, WordPress or Medium, the latter having the continued benefit of being extremely user friendly indeed, despite the various pivots and changes taking place with its financial model.

Even though blogging is far from being the most exciting part of today’s media landscape, it’s still worth students doing, I think. In part because you quickly pick up how to handle a standard CMS, as well as other associated skills born from running a website (moderating comments for example, and tweaking the layout). And also because a decent blog might well be the top result on Google for some students, or at least those with less common names. I still like blogs as a way to have a professional showcase for the right audience, even if the days of traditional personal blogs getting big traffic are receding into the distance.

Journalism Technologies: 3. The People Formerly Known As The Audience

It’s blogs week on our new Journalism Technologies module at the University of Huddersfield. And that means setting students up with their own professional blogs – from a menu of WordPress, Blogger and Medium – as well as the above lecture tracing the recent history of how the audience turned into something a bit more than that.

Putting the lecture together a few weeks ago, I was struck by how old hat it all seemed now. I made Web 2.0 the week’s key concept, but even as I was discussing it during Monday’s class, I was struggling to remember the last time I’d even had cause to say the term out loud. Blogs have been around long enough to have passed from flavour of the month to workmanlike part of internet furniture.

I actually spent the lecture and the practical workshops posing the question: why blog today? Basically as a way of justifying why I’m making each of the students do it for their first assessment this term. I still think blogging is hugely valuable, in particular for journalism students. It allows them to learn straightforward tools of online publishing and sharing, gives them a professional-looking online home, and even offers the more ambitious the chance to tinker with a bit of html around the edges of their customisable templates.

The danger is that students are encouraged to start a blog, but after they post once or twice, it just sort of withers, unloved and never updated. While it’s important for students to blog, the only thing worse than not bothering is doing so half-heartedly, as it hints at disengagement from the world the students want to enter after their courses. By the end of this first term everyone on the module will have a busy-looking blog with a series of (hopefully) interesting posts reflecting on current trends in journalism and tech. I’ll report back on how they get on.