Having looked last week at how journalism was traditionally funded and how those models have been eroded (or, if you prefer, blown apart) by recent developments, this week’s Journalism Technologies lecture took the story on to the present day with an examination of what media companies have been doing to try to make money.
One thing that struck me about the material when delivering it, was actually how slowly some of the themes have moved in recent years. The Daily Mail and The Guardian are still pursuing a strategy of going for huge global audiences and trying to monetise those eyeballs, and while the former is still just about making a bit of money off the back of its sister Mail Online, the latter is, yet again, facing some kind of impending cliff-edge cash crisis. The Times’ paywall is holding firm and the paper just about makes a profit, while the Financial Times and The Economist continue to enjoy more success from their focus on the sort of quality that can’t be easily replicated elsewhere.
I remember mentioning most or all of this stuff to students when I first did some university teaching five or six years ago, and it feels as though we’re still waiting to see how it’ll all be resolved. If there was ever going to be a silver bullet to solve traditional journalism’s funding crisis, the fact it still hasn’t been fired rather suggests it never will be. This great list of 52 potential money-making ideas for local journalism by Josh Stearns offers as good a roadmap as any to the variety of ways in which digital publishers will have to raise revenue now and in the future. I’m slightly more confident than I was before that when it comes to hard cash, quality journalism might end up offering better prospects than the alternatives.
Posted in Lectures
Tagged BBC News, Blendle, Clayton Christensen, Daily Mail, Daily Mirror, Facebook, fake news, Financial Times, Google, Halifax Courier, Huddersfield, Innovator's Dilemma, Josh Stearns, Journalism Technologies, Mail Online, New York Times, paywalls, Reuters Institute for the Study of Journalism, Susie Boniface, The Economist, The Guardian, The Times, Trinity Mirror, University of Huddersfield, UsVsTh3m
Having exposed a troll in ultimately tragic circumstances, Sky’s Martin Brunt is now himself being trolled.
I gave today’s lecture in the second year Digital Cultures module here at the University of Huddersfield. The presentation I gave can be found here.
I showed the students some of the most recent high-profile examples of trolling and related behaviour, from the ultimately tragic case of Brenda Leyland to the row involving Dapper Laughs and what happened after he was called out by UsVsTh3m. I then discussed some of the academic research into the motivations that lie behind trolling, before considering the various ways in which government, the police and others have responded to trolling.
I took as the starting point of the lecture a definition of trolling outlined in a paper published this year by Erin Buckels, Paul Trapnell and Delroy Paulhus, called Trolls Just Want To Have Fun. It suggests: “Online trolling is the practice of behaving in a deceptive, destructive, or disruptive manner in a social setting on the Internet with no apparent instrumental purpose.”
It’s not bad as definitions go. Some have suggested that Brenda Leyland wasn’t really a troll, because as the parents of Madeleine McCann aren’t on Twitter themselves, her tweets about them weren’t aimed at them personally. However, I’d say her tweets could probably be considered “deceptive, destructive, or disruptive” – and possibly all three – and certainly existed in a social setting online, so would fall under that definition.
However, the case of Dapper Laughs and the apparent trolling of UsVsTh3m journalist Abi Wilkinson and others by his fans which took place on Snapchat, pushes this definition to its limit. Snapchat is more of a private than a social setting, and you although you access it using the internet, any trolling on Snapchat is done in the form of direct messaging not open to the general public. I suppose the same would go for Twitter DMs or anything sent by Facebook Messenger. It’s not even a year old, but perhaps it’s already time to stretch that definition a bit.
Posted in Lectures
Tagged Abi Wilkinson, BBC Sport, Chris Grayling, Communications Act 2003, Dapper Laughs, Digital Cultures, Facebook, Jonathan Agnew, Kevin Pietersen, Martin Brunt, Sky News, Snapchat, Stan Collymore, Stella Creasy, talkSPORT, trolling, Twitter, University of Huddersfield, UsVsTh3m