You can’t discuss social media for very long before you arrive at Facebook, so in a way it’s a surprise we’ve waited until five weeks into our Journalism Technologies module to get onto it. This was the lecture delivered by my colleague Caroline Pringle on Monday, focusing in particular on the development of the platform. It’s tempting to think that it’s been around forever, and for 18-year-olds it just about has, so going back and exploring how it became what it is today is really worthwhile. And, as a show of hands confirmed, not that many teenagers have seen The Social Network.
The key concept introduced was that of The Filter Bubble, a term coined by Eli Pariser – best known for his role at MoveOn.org – and explained by him in this TED talk. Roughly speaking, it describes what happens when algorithms, such as those which power Facebook’s news feed, increasingly show us only content it thinks we’re going to be interested in, based on our previous online behaviour. It’s ironic that Pariser went on to co-found Upworthy, one of a series of BuzzFeed rivals which suffered a big drop in traffic thanks to a Facebook algorithm tweak in 2014.
The workshops focused on using Facebook for practical journalistic purposes. In part, this is about finding appropriate groups and pages to like, helping to turn the news feeds of our students into ones more useful to trainee journalists. Less Unilad and more, well, everything else. The highlight though was the section on using Facebook for broadcasting, when everyone had a go at Facebook Live. Even though I reminded all the groups to set their privacy to ‘Only Me’ to avoid spamming confused family and friends, one was enjoying himself so much he let everyone in his network see his stream. “Are you sure you’re supposed to be doing this in a lesson?” wrote his mum in a comment. I can vouch for him: he was.