Tag Archives: Tim O’Reilly

Journalism Technologies: 3. The People Formerly Known As The Audience

It’s blogs week on our new Journalism Technologies module at the University of Huddersfield. And that means setting students up with their own professional blogs – from a menu of WordPress, Blogger and Medium – as well as the above lecture tracing the recent history of how the audience turned into something a bit more than that.

Putting the lecture together a few weeks ago, I was struck by how old hat it all seemed now. I made Web 2.0 the week’s key concept, but even as I was discussing it during Monday’s class, I was struggling to remember the last time I’d even had cause to say the term out loud. Blogs have been around long enough to have passed from flavour of the month to workmanlike part of internet furniture.

I actually spent the lecture and the practical workshops posing the question: why blog today? Basically as a way of justifying why I’m making each of the students do it for their first assessment this term. I still think blogging is hugely valuable, in particular for journalism students. It allows them to learn straightforward tools of online publishing and sharing, gives them a professional-looking online home, and even offers the more ambitious the chance to tinker with a bit of html around the edges of their customisable templates.

The danger is that students are encouraged to start a blog, but after they post once or twice, it just sort of withers, unloved and never updated. While it’s important for students to blog, the only thing worse than not bothering is doing so half-heartedly, as it hints at disengagement from the world the students want to enter after their courses. By the end of this first term everyone on the module will have a busy-looking blog with a series of (hopefully) interesting posts reflecting on current trends in journalism and tech. I’ll report back on how they get on.