Having looked last week at how journalism was traditionally funded and how those models have been eroded (or, if you prefer, blown apart) by recent developments, this week’s Journalism Technologies lecture took the story on to the present day with an examination of what media companies have been doing to try to make money.
One thing that struck me about the material when delivering it, was actually how slowly some of the themes have moved in recent years. The Daily Mail and The Guardian are still pursuing a strategy of going for huge global audiences and trying to monetise those eyeballs, and while the former is still just about making a bit of money off the back of its sister Mail Online, the latter is, yet again, facing some kind of impending cliff-edge cash crisis. The Times’ paywall is holding firm and the paper just about makes a profit, while the Financial Times and The Economist continue to enjoy more success from their focus on the sort of quality that can’t be easily replicated elsewhere.
I remember mentioning most or all of this stuff to students when I first did some university teaching five or six years ago, and it feels as though we’re still waiting to see how it’ll all be resolved. If there was ever going to be a silver bullet to solve traditional journalism’s funding crisis, the fact it still hasn’t been fired rather suggests it never will be. This great list of 52 potential money-making ideas for local journalism by Josh Stearns offers as good a roadmap as any to the variety of ways in which digital publishers will have to raise revenue now and in the future. I’m slightly more confident than I was before that when it comes to hard cash, quality journalism might end up offering better prospects than the alternatives.
Posted in Lectures
Tagged BBC News, Blendle, Clayton Christensen, Daily Mail, Daily Mirror, Facebook, fake news, Financial Times, Google, Halifax Courier, Huddersfield, Innovator's Dilemma, Josh Stearns, Journalism Technologies, Mail Online, New York Times, paywalls, Reuters Institute for the Study of Journalism, Susie Boniface, The Economist, The Guardian, The Times, Trinity Mirror, University of Huddersfield, UsVsTh3m
I did some teaching at Blackburn College’s University Centre just before Christmas, including this lecture which I gave to a group of first and second year students.
It’s a quick introduction to some of the current themes surrounding the current state of journalism. I thought it was important to emphasise to the students that, although newspapers are generally in decline, there are many factors at work and it’s not just “because of the internet”. I also wanted to stress that the skills they are learning on their course will be useful to them regardless of what they end up doing, whether it’s working for a traditional media company, in some related industry such as PR, or doing their own thing.
Here’s the full presentation.
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Tagged 4 Bars Rest, BBC, Blackburn College, Daily Mail, Halifax Courier, iTunes, ITV, Johnston Press, Money Saving Expert, News of the World, Saddleworth News, Sky News, STV, The Daily, The Daily Telegraph, The Economist, The Guardian, The Sun, The Times, Trinity Mirror
Today I gave the first of five lectures to MA International Journalism students at the University of Leeds. I’m also taking them for eight practical sessions, and it’s all part of a module aimed at giving them multimedia journalism skills, to go with some of the more academic work they’re doing in other modules.
The students are from several different countries, so I decided to use the first of the formal lectures to give them a bit of background on a few of the major challenges and possibilities facing journalism. I’m a journalist and not really an academic, so it was more of a personal perspective on some key issues rather than an in-depth critical analysis, but hopefully it’ll help put the practical skills I’m teaching them into a bit of context.
You can have a look at the presentation here: http://prezi.com/kgmt_p-4zioc/ma-lecture-1-university-of-leeds/
Posted in Lectures
Tagged Advertising, Alan Rusbridger, BBC, Daily Mail, eBay, Facebook, Le Monde, Liveblogging, Magazines, Newspapers, Rocky Mountain News, Saddleworth News, Sky News, The Daily Telegraph, The Economist, The Guardian, The Huffington Post, The New York Times, The Sun, The Sunday Times, University of Leeds