Tag Archives: Steve Jobs

Journalism Technologies: 6. Twitter: What’s Happening?

I gave Twitter the big build-up during Journalism Technologies this week, echoing Emily Bell’s memorable statement that it’s the most significant invention for journalism since the telephone. I’ve been saying something similar since I first started teaching at universities five years ago.

Back then, I used to say then that while Twitter probably wasn’t going to remain the key journalistic tool it had become, it was something students had to learn to be successful in 2011. And I can still say the same now. Despite Twitter’s many boardroom battles and other business woes in the years since, it’s still an essential part of a media professional’s daily life.

That corporate strife was a theme of much of the lecture I gave on Monday. The origin stories of these major tech companies can be instructive about the sort of operations they have become: Apple at the intersection of technology and art like Steve Jobs, and Google where engineers like Larry and Sergey are king. For Twitter, it’s a confused mess, with a group of bickering rivals who stumbled on a remarkable communications tool with a user base which developed most of its key strengths (from the @ reply to retweets) while its creators fumbled through trying to turn it into a business.

The Public Sphere was the week’s key theory, important not just because it’s a concept which helps explain Twitter’s centrality to modern public life, but also as the students had already looked at Habermas in another module in week two, and this was a timely refresher for them. But alongside a discussion on that, the workshop featured some quick practical tasks as we ran through more advanced Twitter features including Advanced Search, Lists and Followerwonk, as well as embedding tweets and making your own personal profile look a bit more professional.

One of Monday afternoon’s classes with a group of Sports Journalism students coincided with the horrific pile-up involving four horses and jockeys at Kempton. Quickly, I was able to show the students how to use the location filter on Advanced Search to track down a journalist tweeting from the course. It’s yet another new important skill, in a career more full of them than ever before.

Meanwhile, it’s congratulations to Journalism first year Maria Ward-Brennan, who won a £10 app store voucher in a little competition I ran during Monday’s lecture. I challenged the students to find a creative way to use Twitter while I was talking, and to post their entries on #journotech. Maria won for this, which was annoyingly accurate.

Journalism Technologies: 4. The Rise And Fall And Rise Of Apple

This week in Journalism Technologies we’re looking at Apple as well as the use of apps to help us do journalism. I didn’t expect the students would have had much experience with read later apps or using browser extensions (as it happened, I don’t think any did), so giving them the choice of Kindle or Pocket and getting them to send next week’s reading from the desktop to the app using Chrome’s Send to Kindle widget, worked well as a class activity.

On face value it might have seemed weirdly indulgent to devote an entire academic lecture to a single company. And, within that, really just the second part of Apple’s existence (week one’s lecture took us up as far as the return of Steve Jobs and the Microsoft deal in 1997). But as I pointed out to the students, the run of success that Apple has had since that time is unmatched in corporate history, by any company, of any type.

No bank, no oil company, no military supplier, has ever turned in numbers as Apple has, boosted by products ranging from the iMac and the iconic iPod, to today’s almost ubiquitous iPhones and iPads. Even if Apple were a company which had virtually no involvement in media and technology, it would still be worthy of a study for a room full of trainee journalists. The fact it has had and is having an inevitable impact on journalism, too, just makes it all the more relevant.

The week’s key concept was the debate over open vs closed in tech, and the increasing use of vertical integration by Apple and its main rivals, Google, Facebook and Amazon. Underlining this in the workshops, I asked students how many had ever smashed their iPhones, and what they’d done about it. Some soldiered on with a broken phone, others got a dodgy repair job from an unofficial operator, while others stumped up the not inconsiderable cost of going into the Apple Store and getting it done there. The fact that you have to pay Apple to fix the Apple phone you bought from Apple in the first place, is a good example of a hidden (but very real) cost of the vertically integrated, closed system which has helped propel Apple to such success.