It’s the last week of term before Christmas and it’s also been the conclusion of the first half of the Journalism Technologies module here at the University of Huddersfield. This meant a look at the tech and media giant that is something of the odd one out among Google, Facebook, Apple and the rest: Amazon. But although it was traditionally an online bookshop, it’s rather more than that now.
In the year since I last gave a lecture on Amazon, its various reputational challenges – from the alleged poor treatment of both office and warehouse staff, to its assorted tax avoidance measures – have not really bitten the company’s bottom line as they might have done. We still can’t help but use it to buy, well, just about everything. A quick show of hands in the lecture revealed plenty of first year students doing much of their Christmas shopping with Amazon, not least because they get a free introductory spell of Amazon Prime if they sign up with their academic e-mail addresses.
On Amazon Prime, the second series of The Grand Tour has begun, notably on the same day as Netflix’s flagship The Crown began its second offering, and the market for streaming has grown ever more competitive in the last year. The announcement that Disney is buying the significant entertainment arm of Rupert Murdoch’s Fox, hints that at least one old media player is bulking up to try to compete. In the short-term, the next television battleground between these players could turn out to be for the next set of rights to the Premier League, with Amazon – soon to be showing ATP men’s tennis – surely at least taking a look at picking up some of the rights now held by the soon-to-be-Disneyfied Sky, and BT. Who comes out on top in that particular auction will be one of the most interesting media stories of early 2018.
Posted in Lectures
Tagged Amazon, ATP, BT Sport, Disney, Fox, Journalism Technologies, Netflix, Premier League, Sky, The Crown, The Grand Tour, University of Huddersfield
And so to the last week of term, early this year because of a late Easter, and the final week of teaching in the inaugural Journalism Technologies module at the University of Huddersfield. Wrestlemania overnight on Sunday cut the lecture attendance a bit (although some students came straight in having not been to bed, which shows a remarkable commitment to both professional wrestling and academic life).
The lectures up until now had been preoccupied with the present day and the very recent past. So it seemed sensible to use the final one in the series to look into the future, and speculate on some of the developments we might be able to expect in media in the coming years. Likely to play an increasingly significant role in our world more generally is the sharing economy, and with its tradition of freelancing and part-time work, there’s no reason to doubt that more journalism will be done this way. At the centre of this part of the economy are the rising giants of Uber and AirBnB, and so the first section of the lecture traced their stories, the problems they’ve recently faced, and where they might go next.
One intriguing battle dominating the thoughts of many industrial leaders, from Uber to Google and GM and Ford, is to be first on the grid with a driverless car that really works. The reason why this is potentially vitally significant for the media: a potentially dramatic increase in the amount of leisure time for commuters and drivers, which they will probably spend, well, consuming media. Might an Uber TV be the next Sky or Netflix? If it is, then a taxi company which doesn’t own any taxis will suddenly become one of the world’s most important media companies. But then, companies that already fit that bill used to be just social networks, computer makers and online bookshops, so Uber would just fit into a well-established trend.
If there is a lesson, is that’s to see the future of media, we probably need to look outside what we currently think of as the media.
Posted in Lectures
Tagged AirBnB, Ford, General Motors, Google, Journalism Technologies, Netflix, sharing economy, Sky, The Economist, Uber, University of Huddersfield, Wrestlemania