We’re back and the second edition of my Journalism Technologies module for first year students at the University of Huddersfield has begun. As last year, the first week served as an introduction, with the lecture looking at the development of personal computing from the introduction of the Altair in 1975, to the Microsoft-Apple deal of 1997.
We’ve got slightly more students than last year and the lecture room was absolutely packed. When I asked what the phrase ‘Silicon Valley’ meant to people, someone piped up with “isn’t it what they put in breast implants?” If they learned nothing else during the 50 minutes or so I was talking, at least I was able to put everyone right on that.
In the seminars I kicked off by asking everyone their three favourite apps, according to how much battery life they’d spent on them over the past week. The big riser this year was undoubtedly Spotify: not only do roughly half of the students in my groups use it, all of those who do subscribe to the Premium service (students get this half price, but still). A couple of years back YouTube was the main way in which 18-year-olds were accessing music. Since then, Spotify has just got too good for many to turn down. Who says people don’t pay for content online?
This week in Journalism Technologies we’re looking at Apple as well as the use of apps to help us do journalism. I didn’t expect the students would have had much experience with read later apps or using browser extensions (as it happened, I don’t think any did), so giving them the choice of Kindle or Pocket and getting them to send next week’s reading from the desktop to the app using Chrome’s Send to Kindle widget, worked well as a class activity.
On face value it might have seemed weirdly indulgent to devote an entire academic lecture to a single company. And, within that, really just the second part of Apple’s existence (week one’s lecture took us up as far as the return of Steve Jobs and the Microsoft deal in 1997). But as I pointed out to the students, the run of success that Apple has had since that time is unmatched in corporate history, by any company, of any type.
No bank, no oil company, no military supplier, has ever turned in numbers as Apple has, boosted by products ranging from the iMac and the iconic iPod, to today’s almost ubiquitous iPhones and iPads. Even if Apple were a company which had virtually no involvement in media and technology, it would still be worthy of a study for a room full of trainee journalists. The fact it has had and is having an inevitable impact on journalism, too, just makes it all the more relevant.
The week’s key concept was the debate over open vs closed in tech, and the increasing use of vertical integration by Apple and its main rivals, Google, Facebook and Amazon. Underlining this in the workshops, I asked students how many had ever smashed their iPhones, and what they’d done about it. Some soldiered on with a broken phone, others got a dodgy repair job from an unofficial operator, while others stumped up the not inconsiderable cost of going into the Apple Store and getting it done there. The fact that you have to pay Apple to fix the Apple phone you bought from Apple in the first place, is a good example of a hidden (but very real) cost of the vertically integrated, closed system which has helped propel Apple to such success.
Posted in Lectures
Tagged Amazon, Apple, Facebook, Google, iMac, iPad, iPhone, iPod, Journalism Technologies, Microsoft, Steve Jobs, University of Huddersfield
I’ve got two new modules running at the University of Huddersfield. One is a final year optional class called Journalism Innovation, based around applying themes of both innovation and entrepreneurship to journalism. The other is a core part of the first year of all our journalism courses, and it’s called Journalism Technologies. A mixture of lectures and workshops, each week myself and my colleague Caroline Pringle are going to be exploring the key players and themes in online and social media, and teaching students the practical skills to help them get the best out of platforms from Google to Snapchat.
The first lecture was yesterday and was a bit of a background one, covering the development of personal computing from the Altair in 1975, through the Microsoft and Apple battles, ending roughly in the mid-1990s. Each lecture follows a three-part structure, with an opening narrative followed by a section outlining the impact of that particular thing on journalism, before concluding with a look at a particular theory or concept which the students can then delve into more with a reading or two.
I’ve embedded the presentation above (the title is borrowed from Robert Cringely’s memorable 1996 Channel 4/PBS series of the same name, which can be found on YouTube). Being delivered first thing yesterday morning, this was also jointly the first session at the university to be recorded for the new lecture capture system, HudStream.