I was in Leeds yesterday, leading a practical session for some BTEC media and journalism students at the City College. I thought I’d give them an insight into something new they could expect to learn more about during any future university course they might do, so put together a one-hour workshop on smartphone video, using Instagram Video.
Launched last summer, Instagram’s video function allows users to stop-and-start their way to little 15 second clips that be easily shared. Its rival, Twitter’s Vine, lets you make six second videos which loop. This last point seems to give Vine the edge for creativity, but BBC News recently began experimenting with Instagram Video for a service it calls Instafax. They’re little mini-bulletins featuring some still images, a bit of text and background music, currently sent out about three or four times a day.
It’s too early to say whether others will seek to copy Instafax, but with 130 million active monthly users, Instagram appears to be too popular for media companies to ignore.
In yesterday’s session, after rattling through some of these points and explaining why smartphone video is another important piece of kit in the toolbox of the modern journalist, I gave the students ten minutes to make their own short clips on anything topical they liked.
I’d hoped to send them outside, but I turned out to be giving the session on the 11th floor, so I just got them to see what they could find in the corridors. One made one on the lift which wasn’t working, which seemed like a newsworthy enough story to me having walked up 11 flights of stairs! Getting the students to save the clips on a particular hashtag meant I could use one of the many Instagram desktop viewers to take the group through some of their work and give a bit of feedback.