just setting up my twttr
— Jack Dorsey (@jack) March 21, 2006
It’s just over seven years since Twitter co-founder Jack Dorsey sent the first tweet, and I’ve just finished reading the most notable book so far on the company’s rise: Hatching Twitter by Nick Bilton of the New York Times.
Bilton’s book is a good read, and has a focus on the battles between Twitter’s various co-founders for control of it. Central is the strife between Dorsey and Ev Williams, and the boardroom coup and counter-coup which has ultimately left Dorsey as its Chairman and Williams on the outside.
It’s easy to forget just how unreliable Twitter was in 2008/09 when the world began to use it in larger numbers: Bilton blames the regular sightings of the Fail Whale on Dorsey’s inexperience as a CEO. At one board meeting, new investors are aghast to learn that Dorsey had neglected to create any kind of backup for Twitter at all.
All the internal struggles left me wondering whether Twitter would have turned out rather differently under a more experienced management team with their eyes more on the ball. After all, it was Twitter users who came up with key aspects of the service such as @-replies and hashtags. Perhaps it’s just as well things went the way they did.
I’ve also been enjoying selections from the excellent Longform App, which picks out the best online long reads and puts them on your tablet for £1.99. I’ve been getting the free weekly emails for quite a while, but there’s something about reading the articles on a tablet which is more enjoyable all round.
Among the recent highlights was this January 1970 piece from Rolling Stone, written by Lester Bangs among others, piecing together the disastrous Rolling Stones free concert at Altamont the previous month. I also enjoyed this vintage profile of Johnny Cash from Playboy magazine, also dating from 1970.
But perhaps best of all was this recent article from Texas Monthly by Michael Hall, on a mysterious triple murder from 1982 – a complicated story which remains unresolved 32 years later despite various convictions. Well worth putting aside an hour of your life to read.