The first term of our Journalism Technologies module at the University of Huddersfield draws to a close this week as students submit their learning logs, written on either WordPress, Blogger or Medium, reflecting on what they’ve looked at so far in the lectures and practical workshops. The last lecture of the series was on Monday and was about a company a little different from the others in that it has traditionally been all about retail: Amazon.
However, it’s more than just The Everything Store these days. Amazon dominates cloud computing through Amazon Web Services with a third of the market (Microsoft is next, languishing at 9%), and the beginning of The Grand Tour – enjoyed by many of my students taking advantage of a free six-month Amazon Prime trial for those in education – is in biggest move yet into content creation. There’ll be more to come, too. Amazon is now firmly one of the ‘big four’ media and technology companies, alongside Google, Apple and Facebook.
The theory attached to this lecture was Chris Anderson’s The Long Tail, first outlined in this memorable piece in Wired magazine in 2004. Part of the theory states that hits are becoming smaller as it becomes easier for consumers to find niche products more to their taste. Re-reading the book before the lecture, his section about hits notes that *NSYNC’s record for the fastest selling album in US history, set at the music industry’s peak in 2000, was unlikely to ever be beaten. Well, eventually it was, by Adele in 2015. I suppose you could even say she said Hello to the record, forcing *NSYNC to bid it Bye Bye Bye. But perhaps you’d better not.
We’ve been looking at audio and podcasting in Journalism Technologies this week. My colleague Caroline Pringle delivered Monday’s lecture, which explored the origins of platforms including Soundcloud and Audioboom, as well as how podcasts including Serial and Radiolab have led to a renewed interest in longform documentary-style journalism.
The workshops involved getting students to record and upload a basic piece of audio to Audioboom using their phones, but also listening to a podcast. This was something that a small group of students had never done before. By contrast, some were keen podcast listeners (my three groups of Sports Journalism students had a lot of love for Joe Rogan’s UFC podcast), but most had only dabbled occasionally in podcasting. Often it was simply that they didn’t know where to start, and needed a recommendation or two.
“How many of you in the room have a Flickr account?” asked my colleague Caroline during her lecture on photo sharing in Journalism Technologies this week. Not a hand went up, other than ours. An indication of how selfies, filters and apps have taken over this space, since the days a decade ago when putting pictures on the internet meant looking at those familiar blue-and-pink dots.
The stories of Flickr, Tumblr and Instagram took up much of Caroline’s lecture. The key concept she introduced was that of mass amateurisation, memorably applied to the social web by Clay Shirky. Because reading lists don’t always have to feature readings, we made his 2005 TED talk on the subject required viewing this week. The workshop featured a bit on how to take your own smartphone photos and embed them, before some guidance on searching Google Images and, yes, Flickr, for Creative Commons images.
Getting journalism students to keep their heads up and look out for interesting things in the world around them is a perennial challenge. When you’re a journalist, all sorts of things can seem like potential stories – from the planning sign pinned to a lamppost, to all those posters on the community noticeboard. The next homework task is to get them to take just such a picture while walking around Huddersfield, do a bit more research into the story, then write it along with the embedded image in their blogs. I’m looking forward to seeing what they all find.
I gave a short talk last night at a Huddersfield Teachmeet event, hosted by Huddersfield New College. Given seven minutes I thought I’d do a PechaKucha, and it’s embedded above. It’s on the topic of using social media in the classroom, and was a brief overview of ways to potentially use tools including Instagram Video, Buzzfeed and Findery.
We’re going back a few weeks now, but just before the general election I was asked to take part in a PechaKucha night at the Media Centre in Huddersfield. Andy Mycock, a politics lecturer at the University of Huddersfield, was curating the night, and I was glad to go along and use my slot to discuss TV coverage of election nights (it turns out I was wrong to predict a hung parliament, but right about the accuracy of exit polls).
PechaKucha presentations are 20 slides of 20 seconds each, so you end up with 6 minutes and 40 seconds in total. Having to rush through everything is kind of part of the fun, although listening back I did end up rushing quite a bit at a few points. There was a good crowd of a few dozen folk there, students and others, and I think there’ll be more of these nights at the Media Centre in future.