Week 11 of the first year Journalism Technologies class at the University of Huddersfield was all about direct messaging, a form of communication that seems even more pervasive than the major social networks. Which certainly helps explain why so many have become dominant players, not least Facebook’s own Messenger and WhatsApp, which it memorably bought for an absolute fortune almost four years ago. And when better to look back than in the week when texting turned 25.
Snapchat has been the focus of a lot of scrutiny this year, after turning out repeated overtures from Facebook and going through an IPO. Early highs have been followed by a few months of downbeat news, with reports of less interaction with power celebrity users and a possible dwindling of interest in its key under-25 demographic, mainly because of the way in which Facebook has ruthlessly copied many of Snapchat’s central features for its own Instagram platform. There’s no evidence of it in my seminar groups – Snapchat remains almost unanimously used, and in many cases by far the most popular app around.
With references to the Uses and Gratifications Theory and the 2016 paper by Vaterlaus et al on why teenagers in particular actually use Snapchat, posing this question to students drew some interesting responses. But if there was one theme above the others, it was that Snapchat was the best way to communicate with a select group of maybe four or five friends, often in a group chat, and often using just text. In a sense not much different from WhatsApp or Messenger, and students said they quite regularly have the same friends in chats on those platforms too. All very confusing if you’re my age and older but then, Snapchat’s still not really for us.
Posted in Lectures
Tagged AOL, Brian Acton, Evan Spiegel, Facebook, Facebook Messenger, Instagram, Jan Koum, MSN, SMS, Snapchat, Uses and Gratifications Theory, WhatsApp
My final year classes used Flow XO this week.
The first few classes of my final year Journalism Innovation module at the University of Huddersfield focus on some different bits of media and journalism skills the students may not have come across earlier in their time at university. This year we did making gifs, creating socially shareable graphics, doing subtitles for Facebook videos and, this week, another Facebook-based challenge: creating a chatbot for Messenger.
To guide students through the process I chose some local software in the form of Flow XO, a company based at Padiham in Lancashire. It’s got an easy to use interface and plenty of pre-set elements, allowing students to use it more or less off the shelf. The basic version is also free, and that was more than enough for the purposes of one two-hour class session.
Some students had already come across Messenger bots in the wild. Not from the few and mixed experiments that media companies have so far undertaken – the Wall Street Journal’s may be the best one I’ve used – but with some businesses who have already taken the leap into this area.
But with Amazon Alexa and its rivals signalling an increase in voice services around the home, and either WhatsApp or Messenger giving Facebook the number one messaging app in more than 150 countries worldwide, making content available in a form that will fit one or both is likely to become increasingly important for the news business too. Chatbots in and of themselves might not be the future, but I think we’ll soon be seeing more of them. Perhaps it won’t be long before we’re adding this to the lengthening list of ‘essential’ skills to be taught on a journalism course.