Week 22 of Journalism Technologies brought me back to a subject I know a bit about, hyperlocal journalism. I was very closely involved in this area during my time setting up and running Saddleworth News in 2010 and 2011, and I’ve maintained an interest in it ever since.
It’s probably true to say that the hyperlocal sector has, in general, not lived up to some of the expectations which certain commentators ascribed to it back then. With some very honourable exceptions, it hasn’t really replaced some of the declining ‘district’ coverage offered by local newspapers. Experiments conducted by legacy media companies in this space, such as Guardian Local and Sky Tyne & Wear, have been scrapped despite some critical acclaim. Nor has there been much outside cash, whether through investment, grants or advertising, for UK hyperlocals, which has left our sector looking rather impoverished when compared with the US.
But on the other hand, I don’t think many of us involved in hyperlocals really believed the hype back then. Hyperlocals at their best, then and now, and whether on a WordPress site or a Facebook page, offer information which helps bind communities together, information that may not be readily available anywhere else. Sometimes this is journalism, and research by Andy Williams, Dave Harte and Jez Turner shows that council coverage is a key part of many hyperlocal sites, while at other times it’s probably not – that same research demonstrates the eternal popularity of posts about community events and local history. Hyperlocals may not be the flavour of the month these days, but they are a part of the media landscape and will certainly remain so.
In the workshops this week, I got students to find a hyperlocal from their hometowns and discuss their strengths and weaknesses, before searching for new ones to add to the Local Web List directory. This is the best online resource available to navigate the UK hyperlocal sector. There are more than 600 entries, and after a bit of work from my students this week, there’s a few more on there now.