After a couple of weeks spent examining legacy media companies and how they are adapting to digital journalism, this week’s focus in Journalism Technologies turned to the pure players in the scene: ranging from the long-established such as Yahoo and MSN, to the newer (and certainly more interesting for my audience) entrants such as BuzzFeed and The LAD Bible.
The latter is a particularly intriguing case study: not least because, in contrast to the US-dominated world of tech and media, it’s a company which emerged not just from the UK, but from the north of England. It’s also fascinating because of its popularity – it has almost as many weekly UK users as The Sun and ITV News websites, according to the latest Reuters Institute Digital Report – and the way it has pivoted in an attempt to shake off its reputation for, well, laddishness. Its hugely popular Facebook page, and accompanying website, have been virtually purged of the overtly sexist and misogynist content which were once its trademark.
The LAD Bible today. No cleavage anymore.
For fans of the genre, I must report that “Cleavage Thursday” is a thing of the past. Instead, clicking on even an old link to that ‘feature’ instead takes you straight to the very smart homepage, today being led with a story about Iraq. There’s still plenty of ladbantz going down on FB, but it’s clear The LAD Bible wants to be taken seriously now, and the display ads for well-known high street names suggest the strategy is making progress.
I turned to Mark Deuze and his notion of ‘liquid journalism’ for this week’s theoretical viewpoint. First coined a decade ago, Deuze used the term to describe the way in which journalists and media companies needed to change their ways of working, from the traditional methods to those better suited to the more fluid nature of modern society. Arguably, formats such as BuzzFeed’s listicles are an example of exactly this, which legacy publishers have sometimes struggled to match. In this week’s workshops the students have been working in groups to come up with competing lists using BuzzFeed’s Community feature, an exercise I’ve run successfully for many years with visiting school groups. I’ll see which has got the most views in time for next week’s lecture.
Posted in Lectures
Tagged aggregation, Andrew Breitbart, Arianna Huffington, blogging, Breitbart, Buzzfeed, Drudge Report, Grumpy Cat, Huddersfield, Huffington Post, Jonah Peretti, Journalism Technologies, liquid journalism, Mark Deuze, Mashable, MSN, The LAD Bible, University of Huddersfield, Vice, Yahoo
It’s blogs week on our new Journalism Technologies module at the University of Huddersfield. And that means setting students up with their own professional blogs – from a menu of WordPress, Blogger and Medium – as well as the above lecture tracing the recent history of how the audience turned into something a bit more than that.
Putting the lecture together a few weeks ago, I was struck by how old hat it all seemed now. I made Web 2.0 the week’s key concept, but even as I was discussing it during Monday’s class, I was struggling to remember the last time I’d even had cause to say the term out loud. Blogs have been around long enough to have passed from flavour of the month to workmanlike part of internet furniture.
I actually spent the lecture and the practical workshops posing the question: why blog today? Basically as a way of justifying why I’m making each of the students do it for their first assessment this term. I still think blogging is hugely valuable, in particular for journalism students. It allows them to learn straightforward tools of online publishing and sharing, gives them a professional-looking online home, and even offers the more ambitious the chance to tinker with a bit of html around the edges of their customisable templates.
The danger is that students are encouraged to start a blog, but after they post once or twice, it just sort of withers, unloved and never updated. While it’s important for students to blog, the only thing worse than not bothering is doing so half-heartedly, as it hints at disengagement from the world the students want to enter after their courses. By the end of this first term everyone on the module will have a busy-looking blog with a series of (hopefully) interesting posts reflecting on current trends in journalism and tech. I’ll report back on how they get on.
Posted in Lectures
Tagged Blogger, blogging, Jay Rosen, John Battelle, Journalism Technologies, Medium, Tim O'Reilly, University of Huddersfield, Usenet, web 2.0, WordPress