Journalism Technologies: 15. Wayne Ankers And Lauren Ballinger From Trinity Mirror

Wayne and Lauren talking to the first year students.

This week in Journalism Technologies at the University of Huddersfield, we welcomed two guest speakers from Britain’s biggest newspaper publisher, Trinity Mirror, to get the inside track on how the company is continuing to push forward online and on social media.

Wayne Ankers is the editor of the Huddersfield Examiner and has also been serving as the launch editor of Leeds Live, a new online-only offering from TM based in a city where it has not had a presence before, parking its tanks firmly on the lawn of the Johnston Press-owned Yorkshire Evening Post. Wayne talked the students through the aims of the site, with a strong focus on Leeds United coverage as well as more timeless, going-out-in-Leeds material.

One point Wayne made about football reporters made me ears prick up in particular. Traditionally students who want to become sportswriters are told to leave their allegiances at the door of the press box, to become professional observers of the action. But Wayne actively wants his Leeds United journalists to be Leeds fans, or at the very least have a depth of background knowledge about the club that would match that of a fan. In an age when being active on social media and engaging directly with readers is a key part of the job, Wayne believes it’s vital for regional sports journalists to have a passion for, and deep knowledge about, the club they cover, to help give them the credibility they need when interacting with fans.

Lauren is the Executive Editor of the Examiner and took the students through how she has helped oversee the transition from a newspaper-focused newsroom to one that is truly digital first. She pointed to this recent Shorthand story the Examiner published, as an example of the kind of top class online storytelling both the Examiner and Leeds Live are striving to do. She also offered these handy tips for the students.

They were two great talks and both Wayne and Lauren kindly stayed to answer some questions from the students, too. Thanks again to them both.

Leave a Reply

Your email address will not be published. Required fields are marked *