It’s the last week of term before Christmas and it’s also been the conclusion of the first half of the Journalism Technologies module here at the University of Huddersfield. This meant a look at the tech and media giant that is something of the odd one out among Google, Facebook, Apple and the rest: Amazon. But although it was traditionally an online bookshop, it’s rather more than that now.
In the year since I last gave a lecture on Amazon, its various reputational challenges – from the alleged poor treatment of both office and warehouse staff, to its assorted tax avoidance measures – have not really bitten the company’s bottom line as they might have done. We still can’t help but use it to buy, well, just about everything. A quick show of hands in the lecture revealed plenty of first year students doing much of their Christmas shopping with Amazon, not least because they get a free introductory spell of Amazon Prime if they sign up with their academic e-mail addresses.
On Amazon Prime, the second series of The Grand Tour has begun, notably on the same day as Netflix’s flagship The Crown began its second offering, and the market for streaming has grown ever more competitive in the last year. The announcement that Disney is buying the significant entertainment arm of Rupert Murdoch’s Fox, hints that at least one old media player is bulking up to try to compete. In the short-term, the next television battleground between these players could turn out to be for the next set of rights to the Premier League, with Amazon – soon to be showing ATP men’s tennis – surely at least taking a look at picking up some of the rights now held by the soon-to-be-Disneyfied Sky, and BT. Who comes out on top in that particular auction will be one of the most interesting media stories of early 2018.