Week 11 of the first year Journalism Technologies class at the University of Huddersfield was all about direct messaging, a form of communication that seems even more pervasive than the major social networks. Which certainly helps explain why so many have become dominant players, not least Facebook’s own Messenger and WhatsApp, which it memorably bought for an absolute fortune almost four years ago. And when better to look back than in the week when texting turned 25.
Snapchat has been the focus of a lot of scrutiny this year, after turning out repeated overtures from Facebook and going through an IPO. Early highs have been followed by a few months of downbeat news, with reports of less interaction with power celebrity users and a possible dwindling of interest in its key under-25 demographic, mainly because of the way in which Facebook has ruthlessly copied many of Snapchat’s central features for its own Instagram platform. There’s no evidence of it in my seminar groups – Snapchat remains almost unanimously used, and in many cases by far the most popular app around.
With references to the Uses and Gratifications Theory and the 2016 paper by Vaterlaus et al on why teenagers in particular actually use Snapchat, posing this question to students drew some interesting responses. But if there was one theme above the others, it was that Snapchat was the best way to communicate with a select group of maybe four or five friends, often in a group chat, and often using just text. In a sense not much different from WhatsApp or Messenger, and students said they quite regularly have the same friends in chats on those platforms too. All very confusing if you’re my age and older but then, Snapchat’s still not really for us.