One of the tools which I learned about during my recent visit to Arizona for the Scripps Howard Journalism Entrepreneurship Institute, was Balsamiq. It’s an online tool which allows you to create a mock-up – a wireframe – of what your planned website or app would look like. We used it when putting together our pitches, so we could give a flavour of what we were proposing without having to go through the actual process of knocking up even a basic version for real.
I found it easy to use, and so I’ve already incorporated it into my new final year module, Journalism Innovation. Students are working on their second and last assessment of the academic year, which is to work in groups to create a business plan for a proposed media start-up company. They’ve got formative pitches to do next month, and so I decided to use some class time both last week and this week, to get them doing a few Balsamiq wireframes, so they could include a couple in their pitch decks.
And it’s worked well. The software is easy to use and the students really took to it. Although it would be easy enough to get them to start websites for their projects (and many will anyway), it would be time-consuming, and also pointless if they’d rather do an app (which neither I nor they have the skills to create) or have an idea that lives on social platforms only. An added bonus: for the 30-day trial at least, it’s free. And for this sort of student project, the basic 30-day version is more than enough.
I’ve also made up a helpsheet, which can be downloaded here for anyone to use.