It’s just over a decade since Jawed Karim stood in front of some elephants at a zoo in San Diego and mumbled into his friend’s camera for 18 seconds. It was the first video uploaded to YouTube, which Karim co-founded along with two other former employees of PayPal. A year and a half later, it had already grown to become the fifth largest website on the internet, and was sold to Google for $1.65bn – a fortune at the time, but cheap at the price considering its continued impact on the media landscape.
This week’s lecture in Journalism Technologies took in the story of YouTube’s rise and rise (there still hasn’t been a fall), by way of its various battles with the old big media companies, angry at how their content was being shared and shared again. YouTube, with Google’s help, was ultimately able to resist years of legal pressure and avoid going the same way as Napster. The final irony is that YouTube has become much more like broadcast television – a home for professionally made content rather than the ‘broadcast yourself’ homemade videos on which it made its reputation – while any TV station you care to name has a platform which somewhat resembles YouTube, not least the BBC’s iPlayer.
For a theoretical approach, I turned to Spreadable Media, a 2013 book by the father of participatory cultures, Henry Jenkins, along with Sam Ford and Joshua Green. Explaining the way certain videos spread on YouTube, they draw a contrast with sticky content, a term popularised by Malcolm Gladwell in his memorable book The Tipping Point. Jenkins and the others say that no matter how good – sticky – a piece of content is, these days it still needs people to share, recommend and remix it to their networks, so it can reach a large audience.
The practical sessions involved getting students to actually make quick and easy YouTube videos, using the platform’s basic in-built editor and some of the copyright-free footage and music available on there. Despite being big consumers of YouTube, only relatively few students in the groups had ever uploaded anything themselves before. At least now they know where all that tinkly music so beloved of vloggers comes from!
Posted in Lectures
Tagged BBC, Google, Henry Jenkins, iPlayer, Jawed Karim, Journalism Technologies, Malcolm Gladwell, Napster, Paypal, Spreadable Media, University of Huddersfield, YouTube
“How many of you in the room have a Flickr account?” asked my colleague Caroline during her lecture on photo sharing in Journalism Technologies this week. Not a hand went up, other than ours. An indication of how selfies, filters and apps have taken over this space, since the days a decade ago when putting pictures on the internet meant looking at those familiar blue-and-pink dots.
The stories of Flickr, Tumblr and Instagram took up much of Caroline’s lecture. The key concept she introduced was that of mass amateurisation, memorably applied to the social web by Clay Shirky. Because reading lists don’t always have to feature readings, we made his 2005 TED talk on the subject required viewing this week. The workshop featured a bit on how to take your own smartphone photos and embed them, before some guidance on searching Google Images and, yes, Flickr, for Creative Commons images.
Getting journalism students to keep their heads up and look out for interesting things in the world around them is a perennial challenge. When you’re a journalist, all sorts of things can seem like potential stories – from the planning sign pinned to a lamppost, to all those posters on the community noticeboard. The next homework task is to get them to take just such a picture while walking around Huddersfield, do a bit more research into the story, then write it along with the embedded image in their blogs. I’m looking forward to seeing what they all find.
Posted in Lectures
Tagged Caroline Pringle, Clay Shirky, Creative Commons, Flickr, Huddersfield, Instagram, Journalism Technologies, Mass Amateurisation, TED, Tumblr, University of Huddersfield
I gave Twitter the big build-up during Journalism Technologies this week, echoing Emily Bell’s memorable statement that it’s the most significant invention for journalism since the telephone. I’ve been saying something similar since I first started teaching at universities five years ago.
Back then, I used to say then that while Twitter probably wasn’t going to remain the key journalistic tool it had become, it was something students had to learn to be successful in 2011. And I can still say the same now. Despite Twitter’s many boardroom battles and other business woes in the years since, it’s still an essential part of a media professional’s daily life.
That corporate strife was a theme of much of the lecture I gave on Monday. The origin stories of these major tech companies can be instructive about the sort of operations they have become: Apple at the intersection of technology and art like Steve Jobs, and Google where engineers like Larry and Sergey are king. For Twitter, it’s a confused mess, with a group of bickering rivals who stumbled on a remarkable communications tool with a user base which developed most of its key strengths (from the @ reply to retweets) while its creators fumbled through trying to turn it into a business.
The Public Sphere was the week’s key theory, important not just because it’s a concept which helps explain Twitter’s centrality to modern public life, but also as the students had already looked at Habermas in another module in week two, and this was a timely refresher for them. But alongside a discussion on that, the workshop featured some quick practical tasks as we ran through more advanced Twitter features including Advanced Search, Lists and Followerwonk, as well as embedding tweets and making your own personal profile look a bit more professional.
One of Monday afternoon’s classes with a group of Sports Journalism students coincided with the horrific pile-up involving four horses and jockeys at Kempton. Quickly, I was able to show the students how to use the location filter on Advanced Search to track down a journalist tweeting from the course. It’s yet another new important skill, in a career more full of them than ever before.
Meanwhile, it’s congratulations to Journalism first year Maria Ward-Brennan, who won a £10 app store voucher in a little competition I ran during Monday’s lecture. I challenged the students to find a creative way to use Twitter while I was talking, and to post their entries on #journotech. Maria won for this, which was annoyingly accurate.
Posted in Lectures
Tagged Advanced Search, Apple, Emily Bell, Ev Williams, Followerwonk, Google, Habermas, Jack Dorsey, Journalism Technologies, Kempton Park, Larry Page, Maria Ward-Brennan, Public Sphere, Sergey Brin, Steve Jobs, Twitter, University of Huddersfield