I’m in today’s Yorkshire Post, discussing why radio still matters. The paper’s Chris Bond gave me a ring yesterday for a feature off the back of James Naughtie’s last broadcast on the Today programme.
The general thrust of what I said was that radio has been remarkably resilient over the years. Predictions of its demise have been around since the early days of television, but the latest RAJAR figures show that almost 90% of us still tune in once a week. The quality that allowed Today’s millions of listeners to feel as though Naughtie was talking directly to them, is something that TV has never matched. Perhaps more surprisingly, in an era when we reveal much more of all our lives on social media than ever before, the intimacy of radio still has a special power, at least sometimes.
But on the other hand, there’s trouble ahead for traditional radio. While 41% of 15-24 year olds say they listen to the radio on a tablet or mobile once a month, it’s not immediately clear how many tune into linear radio in the way their parents and grandparents do. Certainly, the days of sitting poised over the cassette player during the Top 40 are over. Young people I teach at the University of Huddersfield are still interested in radio, and love podcasts, but even as it seems outwardly to be in rude health, I suspect traditional radio is also at the beginning of a gentle decline.
Streaming and social media won’t kill linear radio any more than TV did, but it will cannibalise its audience, and in time Naughtie’s successors will be a less significant part of our national conversation.