I was back at MediaCity on Thursday afternoon, to give a talk on hyperlocal to MA International Journalism students at the University of Salford. It was good to catch up with Kate “Manchizzle” Feld, who is a tutor there and invited me to come over from Huddersfield and speak. And it was also good to revisit a subject that I’ve still got a great interest in, even though it’s more than three years since I handed on Saddleworth News.
I told the students that although hyperlocal is no longer the fashionable media buzzword it was in, say, 2010, the sector is proving pretty resilient. Dave Harte’s latest snapshot of the UK scene shows more than 400 active websites, and that doesn’t take into account the many hyperlocal-style offerings available elsewhere, from social networks to old-style forums.
My expectation is that hyperlocal is here to stay for the same reasons it appeared in the first place. People are interested in very local news about their areas, the mainstream media is generally less able to provide that news, more information than ever about our communities is publicly available online, and it’s easy to set up a website of your own and get publishing some of it. It’s not the moneyspinning saviour of local journalism that some hoped it might be, but that always seemed more than a little optimistic.
The presentation I gave is here. Embarrassingly enough, I was wearing the same t-shirt I had on when the picture at the top of this post was taken. Given my eldest daughter is now five, it’s probably time to retire it. The picture that is, not the t-shirt. Plenty of wear in that yet.