Scanning the Getty Images archive, and sticking an appropriate image into Photoshop for a quick bit of tinkering before publication, is as much a part of the online journalist’s toolkit as calling the police press office or doing the tea run.
Or at least it is if you’re working for a professional publisher paying for a proper licence to access Getty, the world’s best known photo agency. But bloggers and social media users have instead faced a choice: nick something that’s not yours and hope you don’t get a legal letter, or try to find a copyright-free image. Flickr Creative Commons has 300 million of these, so there are options, but it’s relatively rare to find much freely available on either current or archive news and sport events.
Until now. Getty has taken the decision to make 35 million images from its library embeddable in blogs like this one, which is why I’m able to put a picture from tonight’s demonstration in Sevastopol at the top of this post. I don’t pay anything: but I have to use Getty’s embed code, which at least ensures a credit if no money for both it and the photographer. I also had to tinker slightly with the image sizes within the code to make it fit nicely, but this only took a few seconds.
Click on a picture in the Getty library and this is what you see. I’ve highlighted the Twitter, Tumblr and embed code links below the image.
All very nice, then. But you might ask why Getty is doing this. A fair summary of the reaction from people far more knowledgeable about photography than me would be that it’s simply realised it just can’t prevent its images being stolen and shared. So it may as well let us do it for nothing in the hope that it can develop some revenue-raising tools around that freely-available content, like YouTube does.
Commercial publishers are still going to have to pay for a proper licence, so Getty will hope its bottom line won’t be affected, but photographers, relying on Getty for cash from those licensing deals, may well wonder where this will end. There’s a blogpost from the British Journal of Photography here, and more reaction from Business Week and the BBC.
There’s more about exactly how it all works on the Getty website here.
And just because I can, here’s a picture from the Getty archive of the last time Crimea was the focus of the world’s attention; Churchill, Roosevelt and Stalin at the Yalta Conference of February 1945.