I was at Journalism.co.uk’s latest News Rewired conference in London last Thursday. As is often the case at these events, I learned a new word. This time it was ‘dronalism’ which I heard casually bandied around during a session on drones for news, as if it was an entirely normal thing to say.
Peter Bale from CNN demonstrated the above video of the wreck of the Costa Concordia, which they broadcast after buying it from Team BlackSheep. As cool as it undoubtedly is, I thought Bale was pleasingly candid when he said that drones would be all the rage in TV newsrooms for a while, but that things would die down when editors got tired of them and realised they only really add a dimension to certain stories.
Mobile in general was the key theme of much of the day, and several speakers mentioned the new benchmark being reported across leading news websites including BBC News – that visits from mobiles and tablets taken together have now overtaken those from desktops and laptops.
Matt Danzico of the BBC, and one of the brains behind its new Instafax service on Instagram, said it would be the template for Auntie’s offerings on all social media away from Facebook and Twitter. He pointed out that putting text on a short-form video is often a better solution for mobile than the traditional TV package mixture of clips and a voice over, because people like to watch these things in public and don’t want to send sound booming across the bus queue.
Amid all the well-received show-and-tells, the only real note of tension came whenever the issue of online copyright came up. The keynote speech from BuzzFeed’s ‘cat guy’ Jack Shepherd was smooth and mostly went down very well, the gif-based fun only draining away a touch when someone asked about whether they had the proper permissions for every single one of those images.
The same went for Hannah Waldram’s similarly enjoyable presentation on Instagram. Persistent questions from one freelancer about the company’s treatment of the metadata of the images uploaded to its app turned the mood in the room a bit sour. Waldram said that it was still an emerging debate, and someone called out: “Yes, and you’re right in the middle of it!” Only idiots go to media conferences and make predictions, so here’s mine: this is one talking point we’re going to be discussing a lot more.